Introducing Apply.Build — secure app deployments, without the DevOps headache

At Codebite Oy, we build products that help small teams ship faster without sacrificing reliability or security. One of the newest additions to our portfolio is Apply.Build: a developer-first Platform as a Service (PaaS) designed to make deploying containerized applications feel effortless, while still giving you the safety rails you’d normally expect from a much larger setup.

What is Apply.Build?

Apply.Build is a container-based PaaS for deploying and running web apps, APIs, and services. Instead of assembling infrastructure pieces yourself (VPS, reverse proxies, certificates, monitoring, security tooling, patching), Apply.Build provides a streamlined workflow where you connect a repository and deploy in minutes.

In practical terms: it’s a “push code → run securely” platform that removes the busywork of operating production apps.

What it does (and why it’s different)

Most teams don’t want to become cloud experts just to host an app. But production reality still demands the basics: secure ingress, dependency hygiene, observability, and predictable costs. Apply.Build is built around that tension.

Key capabilities, out of the box
  • Git-based deployment from GitHub
    Connect a repo, deploy automatically on each push, and keep momentum without building a CI/CD pipeline from scratch.
  • Automatic Firewall + Web Application Firewall (WAF)
    Security starts at the edge. Apply.Build includes a firewall and WAF by default to help block common attack patterns without requiring manual tuning just to get a baseline level of protection.
  • Vulnerability scanning + SBOM (Software Bill of Materials)
    Modern risk often comes through dependencies. Apply.Build emphasizes supply-chain visibility with vulnerability scanning and SBOM support so teams can spot problems early and respond quickly.
  • Integrated performance metrics
    You shouldn’t need a separate monitoring stack to answer basic questions like: “Is it slow?”, “Are errors spiking?”, “What changed?”. Apply.Build includes built-in metrics so you can see what’s happening without bolting on extra services.
  • Developer conveniences that reduce ops load
    Built-in SSL/TLS, custom domains, environment variables—plus routine maintenance work handled by the platform—so you can focus on the product.
  • Isolation and reliability mindset
    Apply.Build is designed around strong isolation (micro-VM style isolation is part of the platform story) and EU-first hosting, aiming for dependable uptime without waking up to manage incidents that shouldn’t be yours.

Who it’s for

Apply.Build is a strong fit if you’re in any of these situations:

  • You’re a startup or small team shipping a SaaS or public API
  • You have a production app that’s outgrown “just run it on a VPS”
  • You want something that feels like a Heroku alternative but with security-by-default and predictable resource-based pricing
  • You need a deployment platform with an explicitly European posture (e.g., EU hosting expectations)

It’s also a great “first real deployment” platform: you can go from repository to a running service without becoming responsible for an entire ops toolchain.

How it compares to other PaaS options

Many PaaS platforms do Git-based deploys well, so the real differentiators tend to be security defaults, cost predictability, and how much operational work is hidden.

  • Compared to add-on-driven platforms like Heroku, Apply.Build is explicitly opinionated about bundling essentials (security + metrics) instead of treating them as a complicated menu of extras.
  • Compared to usage-metered “modern PaaS” platforms like Railway or Render, Apply.Build leans into resource packages for simpler budgeting and into built-in security posture for teams that don’t want to assemble that themselves.
  • Compared to DIY infrastructure (VPS/Kubernetes), Apply.Build aims to eliminate ongoing maintenance: firewalling, certificate renewal, patching, and baseline monitoring should not be a recurring project.

Pricing philosophy: start small, scale deliberately

Apply.Build is designed to be approachable: a free tier for getting started, and resource packages for predictable scaling. The big idea is simple: your bill shouldn’t surprise you just because your app had a good week.

(As always, check the product site for current pricing and plan details.)

Getting started

If you want to try Apply.Build:

  1. Sign up
  2. Connect your GitHub repository
  3. Deploy your app
  4. Add a custom domain, environment variables, and keep shipping

If you want to talk to humans, there’s also a community route via Discord for feedback, questions, and feature requests.

Closing

Apply.Build exists for a very common reality: most teams want to spend their time building product—not rebuilding the same deployment and security plumbing over and over. As part of Codebite Oy’s portfolio, it reflects our bias toward practical developer experience: fast deploys, strong defaults, and fewer sharp edges in production.

If you’re looking for a secure, European-first PaaS that keeps costs and complexity under control, Apply.Build is worth a look.